Insurance companies are like all other companies in this manor. Good service, good support, equals long term customers. Customers who are happy stay with their providers. Customers who are happy rarly share thier good furtune. The opposite, unhappy customers vote with thier feet and take thier money eleswhere. They also tell many, any one who will listen to the story of how poorly they were treated by Insurance Company X. Moral, treat people right and you will be in a good place.